Invia Flights Germany is known for providing one of the most successful flight portals in Germany – fluege.de. We are a part of the Invia Group, a pan-European market leader in online travel sales, which brings together leading travel portals in Europe under one roof. Our vision is to be Germany’s first choice to compare & book journeys.
We offer our customers a user-friendly and individual booking experience. We achieve this together with all our employees, who proactively contribute their individual strengths and ideas in a flexible and modern working environment. We focus on a positive and motivating atmosphere in which everyone enjoys coming to work. We show initiative, take responsibility, respect each other, embrace change, are eager to learn, and work out solutions as a team.
We are searching for a (Senior) Digital Marketing Manager (m/f/d) CRM to become an integral part of our dynamic team. In this role, you will be entrusted with planning, implementing, and developing strategic CRM marketing concepts and managing and analyzing email marketing campaigns and projects.
Your tasks
- Planning the implementation and development of strategic email marketing concepts
- Conception, implementation, management, and analyzing of email marketing campaigns and projects
- Reporting and analyzing the effectiveness of CRM measures and use the results to manage and optimize further campaigns
- Conducting variance and potential analyses
- Development of strategies to increase customer retention and loyalty
- Carrying out competitive and trend analyses and deriving recommendations for action
- Creating of comprehensive data analyses (A/B, funnel, customer journey, attribution, audiences)
- Strategic development of target groups and identify new growth opportunities.
- Ensuring customer communication is consistent and aligned with the company’s brand message
- Collaboration with external cooperation partners
Your profile
- Degree in business studies/marketing/communication or a comparable qualification desirable
- At least three years of digital marketing experience, preferably in an e-commerce environment
- Exceptional organizational as well as hands-on implementation skills
- Fluent in written and spoken German and English
- Excellent handling of MS Office (Excel in particular)
- Basic knowledge of relevant marketing and online tools (GA4, Microstrategy, Braze (or equivalent), Figma)
- Experience in project management and management of performance campaigns is an advantage
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Ability to work in a fast-paced environment and manage multiple projects simultaneously
- Excellent communication and interpersonal skills
- Willingness to work in our office in Leipzig, especially during the induction period
Your trip to us
Ready for Boarding?
We welcome everyone – no matter who you are or where you come from. We welcome every application. There is room for diversity at fluege.de!
We will make your pre-check-in as easy as possible. Simply send us your CV, stating your earliest possible starting date and your salary expectations. We look forward to receiving your documents.
If you have any questions, please send us an email to jobs@fluege.de.
For deeper insights into our working life at fluege.de, please follow us on LinkedIn and/or Instagram.
Invia Flights Germany GmbH
People & Culture
Dittrichring 18-20
04109 Leipzig